724 by Maison Francis Kurkdjian is a fresh and elegant fragrance for both men and women, embodying the spirit of modern urban life. This perfume unfolds in a light and dynamic composition, creating a feeling of purity and sophistication. 724 is designed for those who wish to emphasize their individuality and add an element of contemporary grace and freshness to their image. It is perfect for everyday use and special occasions, leaving a lasting and impressive trail.